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Chrysler defends itself against backlash over using MLK to sell Ram Trucks in Super Bowl ad.

Chrysler defends itself against backlash over using MLK to sell Ram Trucks in Super Bowl ad.

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The Super Bowl: the pinnacle of football, advertisements, and controversy. Sunday night had its share of highly debatable moments, and the most eye-popping may have been Chrysler's ad for the Dodge Ram, a minute-long clip featuring Martin Luther King Jr.'s "Drum Major Instinct" sermon played over images of athletes, soldiers, kids and, of course, a truck.

https://www.youtube.com/watch?v=SlbY1tGARUA

Anyone watching the ad play out knew it would be a moment on Twitter.

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