The Super Bowl: the pinnacle of football, advertisements, and controversy. Sunday night had its share of highly debatable moments, and the most eye-popping may have been Chrysler's ad for the Dodge Ram, a minute-long clip featuring Martin Luther King Jr.'s "Drum Major Instinct" sermon played over images of athletes, soldiers, kids and, of course, a truck.
Anyone watching the ad play out knew it would be a moment on Twitter.