The kid, who has been identified as two-year-old Mason, was so cute that the fans at the Detroit Red Wings home game went crazy anytime his face was on the JumboTron. Then, they got so attached that they would all loudly yell "boo!" anytime the JumboTron panned away from him.
And there you have it: all the ingredients for a perfect viral moment.
Be warned: you, too, will find yourself boo'ing when his cute lil' face disappears from view.
The video has been re-tweeted over 5,000 times and shared almost 7,000 times on Facebook, earning little Mason a huge fan base. And, though the Red Wings won the game, the team is calling Mason the "honorary first star," a title he undoubtedly deserves.
Here's another adorable clip of Mason for you to watch on loop until Spring: