This kid's cute right?

Spoiler alert. He's dead.

Nationwide aired this ad, "Make Safe Happen," during the Super Bowl. The dead kid talks about all the stuff he doesn't get to experience because he's dead.

Yay footballs.

It's I guess supposed to be about how kids die in preventable accidents, and how it'd be cool if that happened less. But since Nationwide is an insurance company, they're not in the preventing stuff business, right? They're just there to give you some cash when the preventable comes to pass.