Ryan Lochte lost a few endorsements after his "over-exaggeration" about being robbed at gunpoint in Rio, but he's gained a new one, Pine Bros. Softish Cough Drops, which are apparently as "forgiving on the throat" as Lochte would like people to be towards him. The ad campaign's tagline will be: "Pine Brothers Softish Throat Drops: Forgiving On Your Throat."

Pine Bros. Chief Executive Rider McDowell issued a statement, saying: