The Cleveland Browns have done it again.
Last week, a video telling fans to "See the evolution" of the team's brand-spanking new logo was posted on Facebook:
For a full week, fans speculated and even spread outright lies about what the big change would be. If nothing else, the change would surely be divisive. The change would be dramatic. Fans of the Browns waited with bated breath to see how the owners would change their beloved logo (which in case you've never seen it has been a version this image since 1965):
The team's president Alec Scheiner held meetings, met with focus groups and fans, and claims to have spent a full two years on a new logo that had "certain core characteristics symbolic of our great city." To that end, they did not disappoint, for Cleveland itself is a big disappointment. Here is the logo they came up with:
Yep. That's it. The big change was to make a logo for a team called "The Browns" the same exact logo it was before, but with an ever brighter color that's not brown.
The Browns have done it again. That is: gotten the city's hopes up for a big change in the football franchise, then delivered almost nothing.
The designer for this logo is the George Lucas of the NFL.
The new Browns logo is just an instagram filter over their old logo
— Ramon Rivas II (@BlazerRamon) February 24, 2015
BREAKING: New Cleveland Browns logo revealed pic.twitter.com/Dig4FXI2NX
— Shooter McGavin (@ShooterMcGavin_) February 24, 2015
I like this idea for the Browns' new logo pic.twitter.com/TLjuVNvp7M
— allsportsnews (@allsportsnews0) February 24, 2015
The good news though: an unknown comedian named Dan Wilbur now gets to continue telling this joke about the Browns logo for a few more months: