On August 26, San Francisco 49ers quarterback Colin Kaepernick declined to stand for the national anthem before a pre-season game, explaining that he wouldn't honor a song or "show pride in a flag for a country that oppresses black people and people of color." He continued, "To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder."

Unsurprisingly, there was an immediate backlash online, with some folks saying that his decision to remain seated was disrespectful to veterans who had served under that flag. But then the veterans themselves started to show support for Kaepernick on Twitter using the hashtag #VeteransForKaepernick.