People are taking selfies with tampons as part of a movement to end the stigma surrounding feminine products and periods.

For some women, getting their period is a living nightmare. Pose with a tampon and text TAMPON to 70003 to raise money and awareness. After all, it's #justatampon #vplan #planuk #period #tampon #menstruation #women #equality #charity
A photo posted by H A R R I E T H A L L (@harrigrace11) on

Approximately half the population of the world has to deal with their period for a good chunk of their lives, and most of the time it's done in secret. Shhhh! Don't tell anyone you're having cramps! Make sure nobody sees you taking a tampon out of your purse before going into the bathroom! Don't you DARE let any blood become visible on your clothing, or you must live beneath the earth's surface for eternity!

Sources: Plan UK | V Point News