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Makes everything else about #TheDress seem kinda pointless...

If #TheDress had been resurrected a week later for any other ad campaign, it would have been crushed under a mountain of well-deserved sarcasm, but this powerful image from the Salvation Army in South Africa has stopped the Internet in its tracks today to consider domestic violence. With the hashtag #StopAbuseAgainstWomen, the Salvation Army is using the biggest internal argument the Web has had for years to raise a much deeper question—why is it so hard to recognize the signs of abuse among our friends and family, or if we do see them, why do we rationalize them away?

Sources: The Telegraph | Mashable