Jeff the Diseased Lung: the new face of Marlboro, with Jon Oliver and the Internet's help.
John Oliver and the team behind Last Week Tonight have gotten a lot of praise for tackling in-depth topics that other shows can't, particularly shows that have to be made on (cough, cough) a daily basis.
This past Sunday, Last Week Tonight took on a target whose cartoon-evilness we can all agree on: Big Tobacco. By itself, that's not news—even Philip Morris' press statement responding to the episode acknowledges that dealing death makes them an easy target. What is news is that the episode actually made waves in the real world (or at least the Internet) by creating a new mascot for Marlboro: Jeff the Diseased Lung.