Here are spoilers for this week's cloying, deceptive Upworthy headlines.

But first, have you heard of Viralnova? Even if you haven't, you've probably clicked on one of their links. They do the exact same thing as Upworthy, luring clicks to heartwarming or outrage-inducing web content with cynical, "You won't believe your eyes and your life will change forever" headlines, and they're already really huge in terms of traffic.

Sources: All screencaps taken from Upworthy dot com.