People in London are freaking out over the giant hamster driving around their city.

People in London are freaking out over the giant hamster driving around their city.
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People in London are kind of freaking out because this giant hamster was casually just rolling about their city on Thursday. Some find the giant rodent cute, others find it creepy, but everyone is just like, "why?"

https://twitter.com/martinemorris/status/735746490769891329

Is this the preferred transportation of an eclectic millionaire furry or maybe a lost mutant hamster who got into a vat of toxic waste? Unfortunately, the explanation for this oversized rodent is a lot more mundane. The giant hamster, called the #JaffaMobile, is a PR stunt from the car repair service Kwik-Fit

Inspired by the story of one their technicians saving a pet hamster who got stuck behind the glove box of a customer's car, the company decided to build an entire hamster mobile—even though that really doesn't have anything to do with repairing cars and is honestly a really weird marketing choice. It sure got people's attention, though, so mission accomplished. 

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Even Ryan Tedder of the band One Republic sort of freaked out over seeing the Jaffa Mobile in the flesh fur. 

If you think this guy is big, you should see the subway rats in New York City. 

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