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A particularly unfortunate error published in the Mumbai Mirror is going viral on Twitter after it was shared by writer Shikha Kumar. It seems that somebody at the Mirror included some NSFW placeholder text in a feature on romantic "date night" dinner spots. The text was only supposed to describe image options for the benefit of whoever was laying out the piece, but that person must have been having a real lazy day. Instead, it was published as-is, including a whole slew of F-bombs.

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The text reads:

(in pic, option 1 Fuck fuck fuck, just saying fuck so you notice that you have to select one picture and mention which pic, lalalala)

Normally I wouldn't swear in an article, but in the spirit of this story, I have to say: That is one serious fuckup.

Other publishing professionals agree.

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As an editor myself, I find this especially offensive. To think that anyone would be so careless, so inexcusably negligent… it boggles the mind.

Reminder: Think of a funny caption for this image. And for fuck's sake, replace this awful photo of yourself with a proper stock image, no one wants to see that shit. I swear to god, if you fuck this up, you will never live it down, you total goddamn fraud. Get with it!
Reminder: Think of a funny caption for this image. And for fuck's sake, replace this awful photo of yourself with a proper stock image, no one wants to see that shit. I swear to god, if you fuck this up, you will never live it down, you total goddamn fraud. Get with it!

I wouldn't want to be that Mirror editor right now.