Nivea recently submitted their sunscreen commercial, "Care From The Air," to the Cannes Lions Festival, where it was pretty much laughed out of the jury room. The ad, which was apparently not meant to be funny, proposed a solution to the old problem of putting sunscreen on squirming kids that hate it. Should one of the slippery children get away while you're trying to lather them in protection from the sun, this drone seagull flown by a few creepy dudes hiding in the dunes can protect the children.

The kids seem to enjoy it, but kids always think poop and animals are funny: