A San Diego man paid a steep price in money and health in his effort to take the ultimate selfie.

Have selfies finally gone too far? No, they went too far years ago. But consider this further proof.

Todd Fassler was trying to get a selfie with a rattlesnake he found in some brush when the reptile did something peculiar: it bit him. Next thing he knew, he was in the hospital, nursing a grotesquely swollen arm and making weird homemade Pepsi ads from his bed.

Sources: ABC10