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They only have 9 registered donors.

That's literally what sperm looks like under a microscope.
That's literally what sperm looks like under a microscope.

You would think that people would jump at the opportunity to sell their bodily fluids for money, but that isn't the case when it comes to Britain's national sperm bank. (There are other UK sperm banks, but this one was specifically set up to address a national shortage of sperm in the National Health System.) Inspired by a similar advertising campaign that was successful in Denmark, they have been forced to appeal to our (frail) notions of masculinity in order to attract more donors:

Sources: The Guardian