What is this thing lurking in the Thames River? A school of dolphins or a load of marketing?

What is this thing lurking in the Thames River? A school of dolphins or a load of marketing?
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A new video is rousing the interest of skeptics and people who just want to believe giant fish monsters are real. Posted by YouTuber Penn Plate, whose only other video is a time-lapse of London's skyline uploaded two days earlier, the cell phone footage shows a dark mass surfacing as it lurks through the Thames river. Watch and decide for yourself whether this is the real deal or a promotional stunt for some Cloverfield rip-off.

The video's description is no help.

This was on the cable car in Greenwich yesterday. something huge was moving under the water and then briefly surfaced. Are there whales in the Thames?? Or is it some weird submarine

The way he pulls the camera away just as the river thing rises out of the water seems like some marketing firm's attempt at giving the video an authentic look and also probably to mask the special effects.

But who knows, it could always be Godzilla or a school of marine mammals, which the Evening Standard says are pretty common to the river.

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