The movement was started by a 26-year-old "body activist" named Kenzie Brenna. A few months ago started sharing photos in which she bares various parts of her body as a kind of therapy to help her recover from body dysmorphic disorder. "I don’t see a lot of girls embracing their cellulite, which I know so many of us have," she told SELF. "Coming from a woman who goes to the gym five days out of the week and who eats a balanced diet, I still have cellulite and that's something I want to show people. I may be uncomfortable with it, but it’s here and I’m going to try as best as I can to accept it."
Here's a pic she posted last week:
GOOD MORNINGGGG ✨☀️🌎 So, today is #cellulitesaturday 💆💜 Let's talk stats ok? These are pretty wild to me. 42% of girls in grade 1-3 want to be thinner 💔 78 fucking % of 17 year old girls are unhappy with their bodies 💔 "Teenage girls are more afraid of gaining weight then getting cancer, losing their parents or nuclear war." 😖😖😖 In 2013 the American Medical Association created a policy that really didn't go anywhere, stating that the effects of digitally altering images to impressionable youth were so harmful they cause HEALTH PROBLEMS. I'm not fucking making this shit up people. And did it do anything? Nope. That's why offering up my #realbody, unedited, unfiltered for you to look at, for trolls to rip apart, is important because we have LITERALLY FORGOTTEN WHAT REAL BODIES LOOK LIKE. To quote WIKIPEDIA "cellulite occurs in 80-90% of women, the prevailing medical condition is that it's 'merely the normal condition of many women.'" 👏NORMAL. It's fucking NORMAL.👏 With stats above it drives me so hard so that way my future daughters and sons grow up with more real images of bodies around them than I did. To pray their mental and physical health isn't as affected as mine was. #fuckyeahhhhh #thisbody #celluliteisokay #bodyconfidence #nobodyshame #recovery #bodyimage #bodyimageissues #cellulite
A post shared by K E N Z I E ⚡️ B R E N N A (@omgkenzieee) on
In the caption, she explains the purpose of the hashtag and cites statistics to show how common eating disorders and body dysmorphia are, especially among girls and women. "That's why offering up my #realbody, unedited, unfiltered for you to look at, for trolls to rip apart, is important because we have LITERALLY FORGOTTEN WHAT REAL BODIES LOOK LIKE," she wrote.
The message has clearly resonated, because #CelluliteSaturday has gone viral as many other women share the hashtag along with pics of their own un-photoshopped bodies.
Here are just a few:
Outtake turned favorite shot for #cellulitesaturday hosted by my girl @omgkenzieee . She shared some seriously eye opening statistics this morning about the epidemic that is body image distortion plaguing our young people. I find so much value and passion in my work with young teen girls, teaching them the foundations of self love so that they don't wait until they're 30+ to start discovering how amazing they are with my nonprofit @girlphoria . We can make a difference by creating an open environment to talk about the expectations and the realities. I don't put bathing suits on and flaunt my body for attention or validation. I do it for the young girls and women trying to find someone that looks like them in a sea of photo shopped bodies. In short- body diversity. Representation of all the different ways you can look with emphasis that there is no right or wrong way🤔. This is why you'll find me sharing the parts of me that make me uncomfortable. So that I can provide peace for just one girl that she is worthy, cellulite and all. As always babes, just do you! Xoxo Allie
A post shared by 🌴 ALLISON KIMMEY 🌸 (@allisonkimmey) on
It's really cool to be in a place where the things that society tells you are "flaws" don't bother you and you actually love them because they tell your story 💜 I never imagined that one day I would be taking pictures of my cellulite and rolls to post for thousands of people on the internet 😅 But @omgkenzieee posted #cellulitesaturday last week and I thought it was awesome and wanted to join ✨👑💋 You do not have flaws. You have a body. And it's beautiful.
A post shared by Sam ✨🌿🌙 (@samjohnsonwrites) on
This is a great reminder that no body is "perfect"—or maybe all bodies are perfect, cellulite and all. My one complaint is: why do we have to wait for the weekend? Every day should be #cellulitesaturday.
Cell-u-lite! Cell-u-lite! Cell-u-lite!