The movement was started by a 26-year-old "body activist" named Kenzie Brenna. A few months ago started sharing photos in which she bares various parts of her body as a kind of therapy to help her recover from body dysmorphic disorder. "I don’t see a lot of girls embracing their cellulite, which I know so many of us have," she told SELF. "Coming from a woman who goes to the gym five days out of the week and who eats a balanced diet, I still have cellulite and that's something I want to show people. I may be uncomfortable with it, but it’s here and I’m going to try as best as I can to accept it."
Here's a pic she posted last week:
In the caption, she explains the purpose of the hashtag and cites statistics to show how common eating disorders and body dysmorphia are, especially among girls and women. "That's why offering up my #realbody, unedited, unfiltered for you to look at, for trolls to rip apart, is important because we have LITERALLY FORGOTTEN WHAT REAL BODIES LOOK LIKE," she wrote.
The message has clearly resonated, because #CelluliteSaturday has gone viral as many other women share the hashtag along with pics of their own un-photoshopped bodies.
Here are just a few:
This is a great reminder that no body is "perfect"—or maybe all bodies are perfect, cellulite and all. My one complaint is: why do we have to wait for the weekend? Every day should be #cellulitesaturday.
Cell-u-lite! Cell-u-lite! Cell-u-lite!