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#CompareYourselfToACheesecake is the new Twitter trend that is making everyone say, "Um, I guess I kind of see it?" Users began posting side-by-side images of cheesecakes (specifically, cheesecakes which they are chromatically similar to) after user 2 Pump Chump compared a woman's dress to the dessert. Twitter took the picture to be an insult and promptly unleashed its insatiable, reactionary fury on him. Here's the original tweet.

User dog mom retorted with a comparison of her own, and then created the hashtag that's going to get the Cheesecake Factory a surge of customers tonight.

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As the Twitter rage began brewing, 2 Pump Chump tried to explain himself.

But it was too late. Here are just a handful of the responses that followed.

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Meanwhile, The Cheesecake Factory has still not capitalized on this trend and is having a #CheesecakeChat about all the wrong foods right now.

How does The Cheesecake Factory expect to raise revenue this quarter with Happy Hour Hot Dogs? Jesus pie-eating Christ, Cheesecake Factory. Get back to the basics.

Sources: Twitter