In a classic tale of people (presumably ad dudes) being so busy applauding themselves for being feminists that they don't realize that they are being super sexist in the process, France's Channel 3 posted this ridiculous ad. Then they pulled it after people pointed out how misguided it was.
To celebrate the fact that they have a lot of female presenters on their network, France 3 made an ad showing how much of a disaster these ladies' homes are since they're out working! The pot is boiling! The kid's room is messy! The iron might catch fire!
A French 70s pop song sings, "Where are all the women?" and the words pop up, "on Channel 3," where "the majority of our presenters" are female.
LOL, when women are out working, the domestic sphere might literally burn down! What are the odds that the children are still alive?
A collective of female journalists, Prenons La Une, said on the French site 20 Minutes that the ad “feeds cliches rather than deconstructing them. You get the impression that the people who made this video start from the principle that a woman is always behind her ironing board, that she has a massive shoe collection.”
Yo, French 3, it's awesome that you have a lot of female presenters, but you can use them in the marketing department as well.