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While many people like big butts and they cannot lie, it's uncomfortable to have to encounter a huge thong in the parking lot.

UFit, a gym in the UK, paved the roads with an ad of a shiny, aggressively sexualized women's bottom with the words "there's better things to be stuck behind than the car in front."

The ad was featured on the route of the Cardiff Half Marathon in Wales, which the marathon has denounced.

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Cardiff residents (and even Members of Parliament!) are tweeting at Ufit Fitness about how straight-up objectification is not a good look.

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Gyms are ostensibly in the business of making people healthier and hotter, and many have ridiculously strange and sexual ads that are more about hotness than health.

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Here's your hourly reminder that women are more than just butts.