Congrats to University of Alabama's Alpha Phi, for making cliché stereotypes of sororities seem understated.
Gotta say, I'm not particularly shocked by this recruitment vid made by the sisters of Alpha Phi for their rush week. University of Alabama seems like the perfect place to find a video of white blondes walking around in bikinis and hitting each other with blow-up Tootsie Roll floaties. Everyone is describing it very generously as "mostly white," but the woman parade on view here is so blonde and ivory-skinned that when a brunette finally appeared, I was like, "Is she okay? What's wrong with her head?" So, yeah, it's WHITE, full stop.
The version above is a copy, because the original was taken down after it got raked over the coals by writer A.L. Bailey on AL.com. Here's a sample of this fair and balanced review:
No, it's not a slick Playboy Playmate or Girls Gone Wild video. It's a sorority recruiting tool gaining on 500,000 views in its first week on YouTube. It's a parade of white girls and blonde hair dye, coordinated clothing, bikinis and daisy dukes, glitter and kisses, bouncing bodies, euphoric hand-holding and hugging, gratuitous booty shots, and matching aviator sunglasses. It's all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It's all so ... unempowering.
Are they recruiting a diverse and talented group of young women embarking on a college education? Upon first or even fifth glance, probably not. Hormonal college-aged guys? Most assuredly yes. Older, male YouTube creepers? A resounding yes.
Me-ow! Lack of diversity is a common (and legitimate) criticism of the Greek system, and Alphi Phi isn't doing anything to dispel that observation with this video sales-pitch. It also seems perfectly designed for the Instagram generation: young girls who are committed to looking rich, glamorous and sexualized in a square format. While college should be fun, are girls being told to do it for the 'Likes?' Try to take away something from your university besides followers, future leaders of America.
Anyway, if you dig it and don't care about diversity, you're not alone. Most commenters have been telling A.L. Bailey she'd jealous as hell. Like this cool guy: