Weight Watchers recently caught wind of the phrase "sex sells," launching the new "Weight Watchers Black" campaign that's all about the connection between size and sexytime.

Step one: Make the connection, and suggest that overweight, fat, or just not super-svelte women don't enjoy sexing as much.

In addition to the video which includes a woman saying how losing weight makes her want sex more Birdie Jabour of the Guardian Australia received a weird promo in the mail: A special "mood light" to screw in before screwing.


The box reads:

Let’s be honest for a minute, sex is pretty damn fantastic. But if you’ve ever felt self-conscious in the sack you’re not alone – we’ve heard that more than half of women have avoided sex because they were worried about how they look.

This globe is a ‘mood light’ designed to give you a little boost in the bedroom (a PG sex toy, if you will). We hope it helps you start seeing yourself in a new light – to love how you look and love how you feel.


TL;DR You need to change how you see yourself, be it with a lightbulb or weight loss.

The internet sees through the ploy.


Sadly, making women feel bad about themselves so they buy things has literally sustained economies for centuries.

But by now, women have caught on, and brands are going to have to try harder to be cleverer.