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They probably wish they had done this in pencil.

"Sorry you were offended, but you put it on your own lady blogs." (via Bic South Africa)
"Sorry you were offended, but you put it on your own lady blogs." (via Bic South Africa)

After posting the image on the left for Women's Day, Bic South Africa (why does Bic delineate countries? Don't we all use pens the same way?) wound up on the receiving end of a torrent of Internet rage. That rage was directed at the message that women should "Look like a girl / Act like a lady / Think like a man / Work like a boss." Caving under pressure they issued the following statement:

Sources: Bic South Africa