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IKEA's super covincing April Fools prank is freaking out parents.

IKEA's super covincing April Fools prank is freaking out parents.

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IKEA is as much an immersive experience as it is a furniture store. A playground for couples to play house before getting into arguments, and where kids can get Swedish meatballs and get lost.

With kids as addicted to screens as adults these days, IKEA Singapore's April Fools prank hit a little too close to home, and parents freaked the F out.

We’re about to transform Småland from a playground into a ‘press-play-ground’! Our studies of children's play habits...

Posted by IKEA on Thursday, March 30, 2017

"Welcome to the new Småland, now updated for the kids of today," IKEA joked on Facebook, with a photoshoot of the "new" iPad-based playroom.

Småland now comes with pods that let each child enjoy being alone with a tablet.

Posted by IKEA on Thursday, March 30, 2017
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