There is no doubt that the "random stuff you need for your baby" market is thriving, and in order to stand out amongst the sea of weird knickknacks designed for optimal child-rearing, companies need interesting and eye-catching names. However, Jimmy Kimmel is pointing out that things have definitely gotten a little out of hand.
Kimmel, who is a father himself and has a two-month-old son at home, called out especially heinous product names from the "Hooter Hiders" to the "Bamboobies."