Kids these days grow up fast, but come on, not this fast. Some San Diego mothers are outraged at department stores for carrying padded bras in the children's section, right along side light-up shoes and T-shirts with Frozen characters on them. NBC 7 San Diego covered the story after seeing an angry mother post about the tiny bras on Facebook. The bras, made by Maidenform, look more like something you could buy at a Victoria's Secret (or more like PINK by Victoria's Secret) but are aimed for children sizes 4-6x.
Amy Yates, a mother of two young girls, worries that the padded bras will send the wrong message to her twins (twins meaning daughters, not her boobs). She told NBC 7 San Diego:
That's sexualizing children way too early. My girls are very interested in things like origami and Pokémon at their age, they're nine. They' don't need to go to the store and see bras that are lacy and sexy and marketed toward them because they're going to think gee is this what I'm supposed to be into right now?
Other mothers, like OB-GYN Dr. Lisa Johnston, can see the benefit of a lightly padded bra for young girls who start going through puberty early. She tells NBC 7:
So, we definitely see it on the medical front that girls are going through puberty at a younger age. I think when kids are going through puberty they're often very insecure and being proud of their body doesn't mean showing off their body. Trying to support your daughters and being comfortable in their own skin is an important thing and a lot of girls at that age probably do want to have a little bit of coverage and there's nothing wrong with that
Maidenform, which is really just one of the many companies that carry padded bras for young girls, released this statement amidst the controversy:
The Maidenform bras developed for girls are not meant to 'enhance' a girl's figure. The 'padding' is thin stretch foam and is designed to provide modesty over figure enhancement
The well-placed quotation marks show that the company really has no time for these shenanigans.