Moms seem to love it.
Dads apparently dig it.
Kids undeniably hate it.
It's apparently twice the size of a regular baby stroller. For scale:
Other than making parents realize that they're actually full-grown babies, what's this viral marketing video trying to get at? Well, Kolcraft president Tom Koltun in a press release stated: “We created the test ride so adults could experience first-hand how each Contours Stroller is carefully designed with a baby’s joy and comfort in mind."
See this bad boy in action:
Many parents are excited about the potential role reversal:
Unfortunately, you can't buy this adult-sized version of the company's Contours Bliss stroller, but you can take it for a spin. If you're interested, Kolcraft's next test-drive is slated for June 7th at Mary Bartelme Park in Chicago.