Smyths, a UK toy store, decided to do away with gender norms in their new commercial, illustrating that it is about time we allow kids to use their imaginations however they please without gendering their toys.

Posted by Smyths Toys Superstores on Saturday, September 24, 2016

Usually toys like motorcycles and cars are targeted at boys while princesses and dolls are aimed at girls, but in their new ad, Smyths smashed those stereotypes when they depicted a young boy called Oscar playing with rockets in one frame, and becoming Queen of the Furbies in the next.