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A dad who was in attendance at a recent Cleveland Cavaliers vs. Charlotte Hornets game did not bring his son with him. And now we know why.

The dad caught everyone's attention with this hilariously brutal sign:

#Repost @espn ・・・ Tough love. 😬 [Credit: Jeremy Brevard/USA TODAY Sports]

A post shared by jeremy brevard (@jbrevard) on

"Thomas get your grades back up and next time you'll be here. Love, Dad" reads the sign, which looks like it was professionally printed. Because this dad doesn't mess around.

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If public humiliation with a side of FOMO isn't enough to get this kid to step up his schoolwork, I don't know what is. But things aren't looking so good for Thomas, because a few days later the dad was spotted again, at another Cavaliers game, with a new sign.

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C'mon, Thomas!!!!!!

Some people are praising the dad and calling him "father of the year" for his tough love approach to improving his son's grades.

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But others think his approach is too savage.

I guess we'll just have to wait and see if Thomas gets his grades up before we judge.