Have you heard of the Holderness family? They're one of those YouTube families that are inexplicably wildly popular online, kinda like Sam and Nia, except with real kids. Two years ago, they released a cringe-worthy Christmas video called "#XMAS JAMMIES" and they've been unstoppable ever since. Now, they've returned with "#ELFED" (this family finds hashtags hilarious). It's a holiday family-friendly rap set to the tune of Kendrick Lamar's "i," even though they couldn't be any more an embodiment of everything Lamar hates if they were police union leaders ghostwriting for Drake. Warning: this video is excruciating to watch and you will be embarrassed and dismayed for everyone involved.

Sources: Today Show