John Marcotte is a dad with two daughters and a deep love of Halloween. He's also a big comic book nerd (in the non-pejorative sense) and the founder of an organization called Heroic Girls, which advocates for better representation of girls and women in comic books and related media. So, perhaps he was already extra sensitive to the kinds of costumes available to girls for Halloween. Most were very cutesy with short skirts, or basically princesses training to be future Slut-o-weens (which are very fun for adults, don't knock it till you try it), and not really appropriate. Either that, or he saw all too much of this kind of thing:
Marcotte decided to use his Heroic Girls platform to encourage parents to think outside the pre-packaged costume and help their daughters come up with stuff that allows them to picture themselves as #MoreThanCute. He's asked other parents to share their costumes with that hashtag and then retweets them. Here are some of the best below, though it must be admitted that they're all pretty cute costumes in their own way, even if they're also so much more:
There's still a couple days to go with anything you see above or at least let it inspire you for next year. No one wants to argue with their daughter about being Elsa two days before Trick-or-Treating commences.