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Emma Tapping is a UK-based blogger and mom of three. She mostly blogs about saving money and getting deals. She also runs a Facebook page call The Boss Mum. About a week ago, she posted a photo of her Christmas tree to her Instagram, and it's an avalanche of savings waiting to happen:

Tapping received some critical comments on her post from people who think she's spoiling her kids, but then things really got out of hand. A screenshot of her photo got memed and passed around. For example, here it is on Facebook page Take The Piss, along with a damning critique:

Sources: Thebossmum27 | Selfie Saver | Thebossmum