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Imgur user Roboguzu was told by her daughter's school that she had to label her lunches, so she decided to "have some fun with it" on the first day. She wrote a simple-but-cute little joke on the bag. That was that.

Just a fun lunch label—no more, no less.
Just a fun lunch label—no more, no less.

She couldn't help herself, though, and became a full-on fun-lunch-label addict.

Just one more.
Just one more.
Sources: Imgur