Up until recently, 27-year-old Josi Denise was a perfectly happy mommy blogger who shared everything about her perfect life on her perfect blog, The American Mama—except it was all a lie and Denise wants to make that very clear. Speaking with the NY Post, the mother of three (with another coming) spoke about how her blog was driven by sponsored posts. "[I]t’s all stage-directed,” she said about her family fun time. "I posted [sponsored] pictures with a caption that said, ‘We had SUCH a great time grilling Sunday!’ and it’s like, ‘No, actually we didn’t even do that on Father’s Day. We did it a month ago so the content would be ready."
On her personal website, Denise—who divorced from her first hubby last year—spoke in depth about how her mommy blog sucked and that's why she pulled the plug on her popular site. "But for the most part," she said of her since deleted posts, "they are dead and I want them to stay buried forever. Because, like 90% of the fake nonsense I used to share on the internet as a mommy blogger writing about my fake life and oh-so-happy marriage, they are pure bullshit."
Despite the crap she wrote, Denise was working a lot and making cash, thus driving her to do more. "I made thousands of dollars during months I was focusing and working hard to dig through box after box of shitty as-seen-on-tv like products and share 'my 100% honest opinion' about them, that weren’t at all influenced by the page after page of 'key messages' the brand requested that I include in my review," she wrote. Denise spoke about how mommy bloggers are afraid to tell the truth, to which she now has this to say:
Are you fucking kidding me? You have no spine. If you are so scared about telling it like it is, and you rely that much on putting up a sunshine and daisy front for potential sponsorships, then what is the point? Go work for a company instead of yourself.
For her, mommy blogs are a racket that cost money and time better spent with the fam. And they're shit.
"YOUR MOMMY BLOG FUCKING SUCKS," Denise wrote. "You’re writing in an inauthentic voice about an unoriginal subject, worse if sprinkled with horrible grammar and spelling, and you are contributing nothing to the world but static noise." Denise has some feelings.
Denise signed off her post strongly urging people to quit the mommy blogosphere, as she's doing to focus more on writing that she feels is more authentic.
Just quit. Quit now before you get burnt out and feel guilty. Quit before you realize you wasted years of your life writing bullshit about your kids’ childhood and your relationships instead of being actually involved. Quit before you get caught up in some legal mess with a brand contract and your house is cluttered with shit to review that you do not need and nobody else needs either. Quit before you feel like a failure instead of finding the intersection of happy and fulfilled.
Quit because your mommy blog fucking sucks. And it’s not going to get better. There are probably a dozen things you are actually good at.
Denise has already found something she's really good at since leaving behind her mommy blog: talking shit about the mommy blogging world.