The most controversial commercial during the Super Bowl wasn't Nationwide's dead kid.
T-Mobile aired a very controversial commercial during the Super Bowl featuring Sarah Silverman and Chelsea Handler getting phone service in different locations.
Handler in her mansion, Silverman in her hydroponic kale garden, Handler in a subterranean petting zoo, Silverman in an (empty) trophy room, Handler figure skating in her basement, and finally, Silverman calling from her underground maternity ward.
Sounds fine right? After Silverman delivers a baby, she hands it to the new mom and says, "Sorry, it's a boy."
And, of course, the Internet went nuts.
The video has over 500 Youtube comments, mostly to the tune of:
That's not to mention the male outrage from the Always #LikeAGirl campaign:
It spawned the hashtag #LikeABoy by "meninists," i.e. the opposite of feminists, which are apparently a thing now, too.
What these "meninists" might not realize is that showing women in empowering situations, like owning mansions and delivering babies, never happens in commercials.
The majority of commercial roles available for women fall into a few categories:
1. Pretty girl in a beer commercial. (In this case, getting a horse fart to the face.)
2. Young mom. (Tide does a good job of showing diverse families, but this is a pretty common type of commercial.)
3. Unattainable love interest. (Megan Fox, duh.)
4. No-nonsense saleswoman. (You know the one: Flo from Progressive or the Orbit gum lady.)
Viewers very rarely see normal women, just being their funny selves, which is why the Chelsea Handler/Sarah Silverman commercial is so great, and so subversive.