This PSA was only released a couple days ago, but it has already been viewed almost 3 million times. Watch first before reading the spoiler below.
The storyline appears to follow Evan and an unknown student flirting with each other by scratching messages into a library desk, until the surprise ending when, once Evan and the mystery girl finally meet, a school shooter walks in and cocks a gun.
The video then shows that while we were watching Evan, warning signs that another student was planning an attack were in plain view.
This video is the work of Connecticut nonprofit Sandy Hook Promise, which was set up by parents of the victims of the 2012 Newtown massacre. The group focuses on gun violence prevention with their campaign "Know The Signs."
While the comments on YouTube were disabled, those on Twitter voiced shocked responses.
@sandyhook the ending gave me chills... like the creepy chills ☹️— it is really emily (@noitsreallyemi) December 5, 2016
While some called this "important work," others felt this was a gross oversimplification of the issue.
@sandyhook This is a ridiculous PSA. You've perfectly managed to water down the real reasons behind gun violence to push a narrative.— Deplorable Unknown (@Zer0Unkn0wn) December 3, 2016
@sandyhook The "signs" in this video are not even the real signs. People planning a shooting don't act as depicted in this video.— Deplorable Unknown (@Zer0Unkn0wn) December 3, 2016
Those in defense of the video, however, point out the real message is that we should all be paying better attention.