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The Daily Mail sent out a model in painted-on jeans out on the streets of London to see if any passersby would notice. Why would The Daily Mail do this? No one really knows.

The painting process reportedly took over two hours to complete, and from the look of everyone's heavy winter coats that girl was probably FREEZING by the end of this little social experiment. Catching a cold was probably totally worth the prospect of viral internet stardom, though.

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So did people notice? Yep. And, unsurprisingly, most of the people who stole a second glance were dudes. When the camera man asked the model if she noticed people looking at her, she said "A few people. I guess more at my ass than me." Good news, though! You don't need to wear painted-on jeans to get your ass stared out by strange men on the street. Literally that will happen no matter what you are (or aren't) wearing.

Now someone go get that girl a proper pair of pants and a warm drink stat.