At last, you'll be able to stream your cat-on-a-Roomba videos without watching that prim-and-proper toilet paper lady first.
Shhhh, toilet paper lady. It's OK. It will all end soon. (via YouTube)
Google is apparently trying to make YouTube level up and compete with big kid video streaming sites like Netflix. Not only has YouTube been producing more original content, but they're going to start offering an ad-free subscription service as well, possibly before the end of the year. Personally, I'm very excited about this, because ever since I looked up statistics on how many blimps exist last month, YouTube keeps serving me the same ad for Van Wagner Arial Advertising in front of almost every video I try to watch (although if anyone wants to help me raise money to hire a Van Wagner blimp printed with the words "I hate Van Wagner," I'd be into that).
Bloomberg obtained an email that Google sent to YouTube video creators announcing the upcoming addition. Google will be sharing revenues from subscriptions with video creators, but there's no news on how exactly that will work yet.
Bloomberg also notes that this is part of a larger Google-wide effort to "generate more income that isn't based on advertising." In fact, Google has already been working on a small test version of ad-free YouTube — Music Key Beta, which lets people listen to music on YouTube ad-free for $10 a month. Reviews of the service have ranged from "eh, this is fine" to positive. Google doesn't have an estimate yet on how much the ad-free YouTube service will cost.